Our Business Intent

Traditional businesses form a critical part of the food and agricultural value chain in India. We believe that their continued viability is essential for sustaining the rural economy and hence India’s growth story.

The participants in this value chain face a number of challenges ranging from constrained market presence, information asymmetry, limited governance capabilities and a lack of access to credit. These collectively inhibit the ability of the ecosystem participants to scale and grow.

We are empowering the traditional business networks through a digital supply chain platform with embedded finance and other value added services.

Participants in the food and agricultural value chain

Our Technology

We have created an ecosystem of digital capabilities which address the business requirements of each of our stakeholders, while allowing us to operate our business in an integrated fashion.

At the core is the AyeKart hub … a workflow management system which allows our finance and operations teams to run our business smoothly. This works in tandem with task specific applications used by the other participants.

These include
Ayekart Mitra : a sales force enablement mobility app.

Ayekart Business : used to log purchase orders, and offers suppliers visibility into market demand.

Ayekart Insights : a business decision support system, this allows Management and investors to track business and financial metrics.

Lender portal : allows our partner financers to track and manage their portfolios digitally, from collection of documentation, to reviewing performance (payments, receipts, ageing) in real time.

Our Service Lines

We aggregate demand for agricultural produce and arrange for its supply, for domestic consumption as well as for exports.
We help MSMEs and local producers expand their markets across semi-urban & rural India distributing products ranging from agri-equipment to FMCG items.
We use the data generated by, or captured on our platform to assess credit worthiness of partners and to identify revenue generating opportunities.

Business Performance

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Farmers Impacted
Satish Grampurohit

Ram Chari
Nirmal Bansal
Abhishek Agrawal

Debarshi Dutta
Co-Founder & CEO

Ashutosh Singh
Co-Founder & COO

Milind Borgikar
Co-Founder & CTO

Anand Mugad
Chief Marketing

Sachin Dubey
Group President
Strategic Initiative

Aditya Khanna
Chief Transformation

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