According to International Finance Corporation (IFC), all formal and informal MSMEs in emerging markets face a funding gap of USD 2.1-2.6 trillion, equivalent to 30-36% of the current credit balance for MSMEs. The MSME loan market is underserved, a significant opportunity for fintech startups to create sustainable services through loans. Fintech loans apply to the MSME market, which has inferior liquidity and high credit cost. Further, the deepening of data digitization will lead to lower credit evaluation cost.

AyeKart is incubated by experienced Fintech, marketplace and Banking professionals with over nine decades of collective professional experience with domestic and international corporations. AyeKart as an ecosystem is an outcome of our decision to unleash our collective knowledge, industry connections and entrepreneurial aspirations to identify, solve and create a digital marketplace for the underserved MSME segment and their consumers.

Traditional businesses are typically powered by the founder and are run through his domain knowhow and connections, which are informally managed. Employees naturally play the role of running the day-to-day operations on the ground and have very little visibility to business nuances. They typically trust family members to be their lieutenants for diversification and scale. While this model worked very well in the pre-COVID era, digital marketplaces unleashed by large corporates and well-funded startups took a significant share of their business by disintermediating the supply chain on the B2B side or on the B2C side. This served as a wakeup call for most of them to be prepared for reality.

AyeKart platform acts as a backbone in digitally layering the existing MSME supply chain and can be accessed by stakeholders, distributors, wholesalers, retailers, and consumers mobile applications. Instead of crowding each stakeholder's user experience with a single application, we took the route of offering three different applications focused on each segment.

1. Ayekart B2B application for efficient and trusted sourcing – Digital Supply Chain
2. Hisab application for store management- Professionally managed on a mobile
3. Ayekart B2C application for hyperlocal sales – Access your neighborhood stores digitally

While building AyeKart digital ecosystem, we have kept the following concepts in mind:
1. Self-Reliant ecosystem (Aatmanirbhar)
2. Quality First
3. Protect and create employment
4. Women empowerment
5. Glocal Platform (Build in India for the world)
6. Regulatory Compliance Facilitating decisions using AI/ ML
7. Use modern technology where it matters