Ayekart Strengthens Leadership as Vikas Varma Joins as Strategic Advisor & Mentor
National, January 12, 2026: Ayekart, India's first full-stack, farm-to-fork digital infrastructure company, today announced the appointment of Vikas Varma as Strategic Advisor & Mentor. This appointment further strengthens Ayekart’s leadership as it scales its technology-enabled agri-food supply chain solutions.
In his advisory role, Vikas will work closely with the founding and leadership team to guide Ayekart’s technology-led growth agenda. His focus areas will include GTM strategy, commercialisation, alliances, talent and leadership development, business governance, and the development of resilient, future-ready technology architecture to support Ayekart’s long-term vision.
Vikas Varma is a seasoned technology and fintech leader with over 30 years of experience across payments, cybersecurity, fintech, SaaS, and consumer technology. A Fortune 500 technology executive, he has played a pivotal role in building and scaling large digital ecosystems in India and across South Asia.
During his tenure as Chief Operating Officer - South Asia at Mastercard, Vikas led several of India’s landmark payment digitisation and ecosystem-building initiatives. He worked closely with banks, fintechs, regulators, and technology partners to expand the adoption of digital payments and platform-led financial services at a national scale, contributing meaningfully to the region’s digital financial infrastructure.
Commenting on the appointment, Debarshi Dutta, Co-Founder & CEO, Ayekart, said, “As we scale Ayekart’s farm-to-fork infrastructure, we see technology not just as an enabler, but as a force that can bring efficiency, transparency, and trust across the agri-food value chain. Mr. Varma’s experience in building large digital ecosystems and enduring partnerships aligns strongly with our belief that long-term impact is created when platforms are designed for scale, resilience, and collaboration. His perspective will play an important role in strengthening both our platform and our leadership thinking as we build for the future.”
Speaking on his association with Ayekart, Vikas Varma, Strategic Advisor & Mentor, Ayekart said, “Ayekart is building new-age infrastructure for the agri-food economy by embedding technology across the value chain in a thoughtful and integrated manner. The platform the team has built over the years demonstrates how scale, discipline, and ecosystem collaboration can come together to create lasting value. Happy to join hands with the team, going forward, the focus will be on further strengthening scalable platforms, trusted partnerships, and robust governance frameworks, critical pillars for sustaining long-term, responsible growth.”
About Ayekart
Ayekart is India’s first full-stack, farm-to-fork infrastructure company, building the technology, financial, and operational rails that move goods and capital across the agri-food value chain.
Operating a technology-led, vertically integrated agri-food platform, Ayekart aggregates farmers and FPOs through its sourcing network, supplies raw commodities to manufacturers via strategic processing partnerships, and delivers products through a rapidly expanding FMCG distribution and retail network.
Providing end-to-end supply chain enablement, Ayekart spans quality assurance, procurement, logistics, payment settlement, and traceability, anchored by a proprietary, data-driven technology layer that improves transparency, predictability, and efficiency across historically fragmented supply chains.
By combining on-ground capacity building with scalable digital infrastructure, Ayekart addresses structural gaps in India’s agri-food ecosystem, enabling reliable market access, better price realisation, and improved working-capital outcomes for ecosystem participants.
Today, operating across 22+ states, Ayekart has facilitated over ₹7,000 crore in lifetime gross trade value, working with more than 550 FPOs, supporting over 3 lakh farmers, and partnering with 200+ processing partners. This integrated network delivers 130+ FMCG and retail brands through 43+ warehouses, reaching over 30,000 retailers across India.
Building the backbone for India’s next-generation agri-food supply chains, Ayekart remains focused on long-term scale, trust, and sustainability.
