Sales & Distribution Manager - FMCG

Experience: 5-15 years in FMCG Sales & Distribution (General Trade / Modern Trade / Rural Distribution)
No. of Openings: 1
Location: Chandigarh

About the Role:

We seek a dynamic and result-oriented Sales & Distribution Manager to lead and drive our sales operations in the Chandigarh region. The ideal candidate will understand FMCG sales channels, distributor management, retail execution, and team leadership.

Key Responsibilities:

• Appoint and manage distributors/stockists in assigned territories.
• Drive secondary and tertiary sales through effective market planning and execution.
• Build and manage a high-performing sales team (TSIs, SOs, and field staff).
• Develop and execute territory business plans and beat plans.
• Strengthen market presence through excellent retail coverage, merchandising, and visibility.
• Track sales targets, analyse market trends, and identify growth opportunities.
• Drive new product launches and promotional initiatives.
• Ensure healthy ROI and hygiene practices at the distributor level.
• Conduct regular market visits and retail audits.

Requirements:

• Graduate / MBA in Marketing or Sales is preferred.
• 5-15 years of experience in FMCG sales & distribution, minimum 2 years in Chandigarh.
• Strong distributor appointing and handling experience.
• Excellent leadership, communication, and negotiation skills.
• Proven track record of achieving sales targets and expanding distribution.
• Strong understanding of market dynamics and competitor activities.
• Ability to lead teams, manage conflicts, and drive field productivity.